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giovedì, luglio 14, 2011

With Keypic No more CAPTCHA in Ad Platforms!

No more CAPTCHA in Ad Platforms!

Everyone knows what CAPTCHA is. It's those irritating wavy numbers and letters that a Web site uses to determine if you're a human.
Initially created to protect Web Forms against Robots and spammers, CAPTCHA – “Completely Automated Public Turing Test to Tell Computers and Humans Apart” – has become a problem itself, no less painful for users than spam.

While CAPTCHAs are hard for human users, they are easily read and understood by spambots, which can use advance OCR tools to understand CAPTCHAs and send spam easily in the Web forms. As a result, the spam problem is not solved, instead, there has appeared another problem that users have to deal with. Web sites have to use more and more complicated СAPTCHAs, and human users cannot read and understand them. This irritates users and results in advertisers loosing their income.

CAPTCHAs are difficult and annoying to follow for standard users, very difficult for old people and almost impossible for people with some kind of disabilities. Furthermore, CAPTCHAs are very difficult for everybody on smart-phones.

Driven by an urgent need for a completely different solution to avoid spam in Web forms without annoying the human users, and by the spread of smart-phones Keypic has created a better way to eliminate fraudulent use of a Website while being friendlier to customers, with no use of CAPTCHA.

What Keypic Is

We do not demand that users prove they are human – we simply watch them and decide ourselves.
Instead of submitting users to a test, we provide plugs into Web sites for using our Web Service to determine who is a human and who is a bot by means of a specially engineered automatic anti-spambot filter.

Keypic has found the way to protect Web forms against spam messages using advertising images instead of using CAPTCHAs. Keypic centralized system provides Token sent to Clients and checked when the Web Form is posted back, to distinguish between humans and spambots.

The solution is located in its application environment, directly merged with Internet sites using advertising platforms. Therefore, alongside with being protected from cyber attacks and spam, it allows site managers and advertisers earn their profits, instead of spending money for purchasing more and more complicated CAPTCHA. And the customers of all categories continue using the sites as nothing irrelevant takes up their time.

Applications of Keypic

Evaluate Your Advertising Efficiency.

The System we offer requires an automatic image download to the client web browser; such image can be just a pixel or can be an advertising message, according to the Web site agreement. Thus, this system allows to verify whether the advertising message has reached the client Web browser. The System sends the images with absolute certainty to the client browser, and it assures that the images are downloaded on the client Web browser.

Protect Your Blogs and Forums From Comment Spam.

Most bloggers are familiar with programs that submit bogus comments, usually for the purpose of raising search engine ranks of some website (e.g., "buy penny stocks here"). This is called comment spam.
Due to using Keypic, only humans can enter comments on a blog, and moreover, bot actions are really restricted.
There is no need to make users sign up before they enter a comment, and no legitimate comments are ever lost!

Protect Your Website Registration.

Several companies (Google, Yahoo!, Microsoft, etc.) offer free email services. Up until a few years ago, most of these services suffered from a specific type of attack: "bots" that would sign up for thousands of email accounts every minute.
The solution of this problem is to use Keypic Web Service to ensure that only humans obtain free accounts. In general, free services should be protected with Keypic in order to prevent abuse by automated programs.

Prevent Dictionary Attacks.

Keypic can also be used to prevent dictionary attacks in password systems.
The idea is simple: to prevent a computer from being able to iterate through the entire space of passwords by blocking the access after a certain number of unsuccessful logins.

Secure Your Online Polls.

Keypic can protect your polls from bots who try to vote with every common Bots tecnique.

Your Pure Advertising.

Yes, in the near future Keypic will also provide an advertising service: we will substitute the CAPTCHA image with an advertising banner.
And Finally, What Keypic is NOT? - Simply, Keypic is not a CAPTCHA provider.

Keypic. THE Alternative to Captcha.
Check it out at

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